Privacy Policy

Privacy at a Glance

We believe you should understand how your information is used without having to read an entire legal document first. In summary:

• We collect information necessary to provide and improve the Services.
• We collect account information, learning progress, subscription information, and technical information about your device and use of the Services.
• We use cookies, pixels, analytics tools, and similar technologies to understand how our Services are used and to measure the effectiveness of advertising and marketing campaigns.
• We may send marketing emails and push notifications if you choose to receive them, and you may opt out at any time.
• We do not sell your personal information. We share limited device, app-usage, and purchase information with advertising partners such as Meta to measure our advertising, and you can opt out at any time (see Section 7).
• We may share information with trusted service providers who help us operate, maintain, improve, market, and secure the Services.
• You may request access to, correction of, or deletion of your personal information, subject to applicable law.

This summary is provided for convenience only. The remainder of this Privacy Policy governs your use of the Services.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

• The Fala BJJ mobile application.
• The Fala BJJ website.
• Email communications.
• Customer support interactions.
• Marketing communications.
• Waitlists and promotional sign-ups.
• Any future websites, applications, or digital services operated by Monsevais, LLC under the Fala BJJ brand that reference this Privacy Policy.

This Privacy Policy does not apply to third-party websites, applications, or services that may be linked from the Services. Those third parties maintain their own privacy policies, and we encourage you to review them before providing personal information.

2. Information We Collect

Depending on how you interact with the Services, we may collect the following categories of information.

A. Information You Provide

When you create an account or otherwise interact with the Services, you may provide information such as:

• Name (if provided)
• Display name
• Email address
• Account credentials, including encrypted authentication information
• Subscription selections
• Customer support communications
• Survey responses
• Feedback
• Marketing preferences
• Notification preferences
• Any information you voluntarily provide when contacting us

You are responsible for ensuring that the information you provide is accurate and current.

B. Learning Information

To operate and personalize the educational experience, we may collect information regarding your use of the Services, including:

• Lessons started and completed
• Lesson progress
• Vocabulary progress
• Quiz and exercise completion
• XP earned
• Streak history
• Achievements and badges
• Learning milestones
• Subscription access history
• App preferences and settings
• Educational progress over time

This information helps us personalize your experience, maintain your progress across devices, improve our educational content, and provide features such as streaks, achievements, recommendations, and progress tracking.

C. Automatically Collected Information

When you use the Services, we may automatically collect technical and usage information, including:

• IP address
• Approximate geographic location derived from your IP address
• Device type
• Operating system
• Device identifiers
• Browser type
• App version
• Language preferences
• Time zone
• Date and time of access
• Pages or screens viewed
• Session duration
• Navigation paths
• Referring websites or campaigns
• Advertising identifiers, where permitted by applicable law
• Diagnostic information
• Crash reports
• Performance information
• Log files and server activity

We collect this information to maintain the security, stability, performance, and reliability of the Services and to better understand how users interact with our platform.

D. Cookies and Similar Technologies

Our website and certain portions of the Services may use cookies, pixels, software development kits (SDKs), local storage, web beacons, tags, and similar technologies to:

• Authenticate users.
• Remember preferences.
• Maintain secure sessions.
• Analyze website traffic.
• Measure advertising effectiveness.
• Improve the functionality of the Services.
• Personalize content and marketing.
• Detect fraud and security threats.

Some technologies are necessary for the operation of the Services, while others help us improve the user experience or measure the effectiveness of advertising campaigns.

Depending on your jurisdiction, you may have the ability to control certain cookies and tracking technologies through your browser settings or applicable consent mechanisms.

3. Information We Do Not Intentionally Collect

The Services are not designed to collect certain categories of sensitive information. We do not intentionally request or require users to provide:

• Government-issued identification numbers.
• Social Security numbers.
• Driver's license information.
• Passport information.
• Financial account numbers or payment card information (except as processed by authorized payment providers).
• Precise GPS location.
• Contact lists stored on your device.
• Camera images or video recordings.
• Microphone recordings or voice recordings.
• Biometric identifiers.
• Health or medical information.

If you voluntarily provide sensitive information through customer support communications or other interactions, we request that you provide only the information reasonably necessary to address your request.

4. Information from Third Parties

We may receive information about you from third parties, including:

• Subscription and purchase confirmations from app marketplaces or payment providers.
• Authentication services used to access the Services.
• Advertising and marketing partners.
• Analytics providers.
• Referral partners.
• Social media platforms, if you interact with our official pages or advertisements.
• Other service providers that help us operate the Services.

We may combine information received from third parties with information we collect directly from you to improve the Services, personalize your experience, prevent fraud, and better understand how our Services are used.

5. How We Use Your Information

We use the information we collect for legitimate business and operational purposes, including to:

A. Provide the Services

We use your information to:

• Create and manage your account.
• Authenticate your identity.
• Provide access to lessons, educational content, and premium features.
• Maintain your learning progress across devices.
• Display your XP, streaks, achievements, and educational history.
• Process subscriptions and verify purchase status.
• Provide customer support.
• Respond to inquiries and requests.
• Personalize your learning experience.
• Maintain the security and integrity of the Services.

B. Improve the Services

We continually improve the Services by using information to:

• Analyze user behavior and engagement.
• Develop new features.
• Improve lesson quality and educational content.
• Identify technical issues.
• Diagnose and correct software bugs.
• Monitor application performance.
• Test new functionality.
• Improve accessibility and usability.
• Conduct research and product development.

C. Communications

We may use your information to communicate with you regarding:

• Account activity.
• Security alerts.
• Sign-in and account access assistance.
• Subscription renewals.
• Payment confirmations.
• Customer support.
• Service announcements.
• Product updates.
• New features.
• Educational content.
• Marketing campaigns.
• Promotional offers.
• Surveys and feedback requests.

You may opt out of marketing communications at any time by using the unsubscribe link included in every marketing email we send. Certain transactional or account-related communications are necessary to operate the Services and cannot be opted out of while you maintain an active account.

D. Advertising and Marketing

We may use information about your interactions with the Services to:

• Measure the effectiveness of advertising campaigns.
• Attribute app installs and conversions.
• Create audience segments.
• Conduct remarketing and retargeting campaigns.
• Deliver more relevant advertisements.
• Build custom audiences.
• Create lookalike or similar audiences.
• Evaluate campaign performance.
• Prevent advertising fraud.
• Improve our marketing strategy.

Where required by applicable law, we will obtain your consent before using certain advertising technologies.

E. Security and Legal Compliance

We use information to:

• Detect fraud.
• Prevent abuse of the Services.
• Protect our users.
• Enforce our Terms of Service.
• Investigate violations.
• Maintain system security.
• Comply with applicable laws and regulations.
• Respond to lawful governmental requests.
• Protect the rights, property, and safety of Monsevais, LLC, our users, and others.

6. How We Share Information

We do not sell your personal information for monetary compensation.

However, we may share information with trusted third parties as described below.

A. Service Providers

We may share information with third-party companies that help us operate the Services, including providers that assist with:

• Cloud hosting and infrastructure.
• Database management.
• User authentication.
• Subscription management.
• Payment processing.
• Email delivery.
• Customer support.
• Analytics.
• Website hosting.
• Application monitoring.
• Security.
• Fraud prevention.
• Marketing.
• Advertising.
• Push notifications.
• Business operations.

These providers are authorized to access personal information only as necessary to perform services on our behalf.

B. Advertising and Analytics Partners

We may share certain information with advertising, analytics, and measurement partners to help us understand user behavior, improve the Services, and evaluate the effectiveness of our marketing efforts.

These partners may include advertising platforms, analytics providers, social media platforms, measurement providers, and similar marketing technology providers.

Information shared may include:

• Device identifiers.
• Advertising identifiers.
• IP address.
• Browser information.
• App usage information.
• Website activity.
• Conversion events.
• Campaign attribution information.
• Cookie identifiers.
• Pixel data.
• Other technical information permitted by applicable law.

These partners may use this information in accordance with their own privacy policies.

C. Payment Providers

Subscription purchases may be processed through third-party payment providers or app marketplaces.

We receive information necessary to verify purchases and maintain subscription access but do not receive or store complete payment card information.

D. Legal Requirements

We may disclose information if we believe disclosure is necessary to:

• Comply with applicable law.
• Respond to court orders, subpoenas, or other lawful requests.
• Protect the rights or property of Monsevais, LLC.
• Enforce our agreements.
• Investigate fraud or security incidents.
• Protect the safety of our users or the public.
• Defend legal claims.

E. Business Transfers

If Monsevais, LLC undergoes a merger, acquisition, financing, investment, bankruptcy, reorganization, sale of assets, or other corporate transaction, your information may be transferred as part of that transaction.

Any successor entity will continue to protect your information in accordance with this Privacy Policy or provide notice of any material changes required by applicable law.

F. With Your Consent

We may share your information with third parties whenever you specifically direct us to do so or otherwise provide your consent.

7. Advertising, Cookies, and Tracking Technologies

We and our service providers may use cookies, pixels, software development kits (SDKs), tags, web beacons, local storage, and similar technologies to collect information about your interactions with our website and Services.

These technologies help us:

• Remember user preferences.
• Authenticate users.
• Maintain secure sessions.
• Analyze traffic.
• Understand user behavior.
• Measure advertising performance.
• Improve our products.
• Personalize content.
• Deliver relevant advertisements.
• Prevent fraud.
• Maintain the security of the Services.

We may use advertising and analytics technologies provided by companies including Meta, Google, TikTok, and other advertising, analytics, attribution, or marketing providers.

These technologies may enable us to:

• Measure conversions.
• Understand how users discover our Services.
• Improve advertising campaigns.
• Build custom audiences.
• Create lookalike or similar audiences.
• Deliver advertisements that may be more relevant to users.
• Evaluate marketing performance across platforms.

Cookies on falabjj.com

On our website, analytics and marketing cookies stay off until you accept them in our cookie banner. The Meta Pixel loads only after you allow marketing cookies. You can change your choice at any time using the cookie preferences link at the end of this Privacy Policy or the "Do Not Sell or Share My Personal Information" link in the website footer.

In-App Advertising Measurement (Meta SDK)

The Fala BJJ app includes the Meta (Facebook) software development kit, which we use only to measure whether our advertising works. The SDK reports to Meta when the app is installed or opened, when an account is created, and when a trial or subscription is purchased through the App Store, including the amount, together with technical device information such as device model, operating system version, and IP address.

On iOS, the app asks your permission through Apple's App Tracking Transparency prompt before your device's advertising identifier is shared with Meta. If you do not allow tracking, the advertising identifier is never collected or shared, and Apple's rules limit Meta to measuring those events in aggregated form instead of tracking you across other companies' apps and websites. Apple may also deliver anonymous, aggregated install attribution to Meta through its SKAdNetwork framework; that report contains no identifier and cannot be linked to you.

We do not use Facebook Login, and Meta never receives your name, email address, or anything you type in the app.

You can withdraw tracking permission at any time in iOS Settings under Privacy & Security, then Tracking, and turning off the switch for Fala BJJ. You can also manage how Meta uses information received from apps and websites in the Ad Preferences settings of your Meta account.

Depending on your location, you may have the right to accept, reject, or manage certain cookies and tracking technologies through your browser settings or other available consent mechanisms.

8. Email Communications and Push Notifications

If you provide your email address, we may send:

• Account notifications.
• Sign-in and account access emails.
• Purchase confirmations.
• Subscription information.
• Product updates.
• Educational content.
• Newsletters.
• Marketing emails.
• Promotional offers.
• Customer support communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.

If you enable push notifications, we may send notifications related to:

• Learning reminders.
• Streak reminders.
• New lessons.
• Product updates.
• Promotional announcements.
• Account activity.

You may disable push notifications at any time through your device settings.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, maintaining your account, complying with legal obligations, resolving disputes, enforcing our agreements, preventing fraud, and protecting the security and integrity of the Services.

Retention periods vary depending on the type of information and the purpose for which it was collected.

If you delete your account, we will take reasonable steps to delete or de-identify your personal information within a reasonable period, unless we are required or permitted by law to retain certain information for legal, regulatory, accounting, tax, fraud prevention, security, or other legitimate business purposes.

Residual copies of information may remain in backups for a limited period before being securely deleted in accordance with our backup retention practices.

10. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include:

• Encryption of data in transit.
• Access controls.
• Authentication procedures.
• Secure hosting environments.
• Monitoring for unauthorized access.
• Routine software updates.
• Internal security practices.

Although we strive to protect your information, no method of transmitting or storing information over the Internet is completely secure. Accordingly, we cannot guarantee the absolute security of your information.

You are responsible for maintaining the confidentiality of your account credentials and for promptly notifying us if you believe your account has been compromised.

11. International Users and Data Transfers

The Services are operated by Monsevais, LLC from the United States.

If you access the Services from outside the United States, your information may be transferred to, processed in, and stored in the United States or other countries where we or our service providers operate.

Data protection laws in those countries may differ from those in your jurisdiction.

By using the Services, you acknowledge and consent to these transfers where permitted by applicable law.

Where required, we will implement appropriate safeguards for international data transfers.

12. Children's Privacy

The Services are intended for users who are at least thirteen (13) years of age.

Users under the age of majority in their jurisdiction may use the Services only with the permission and supervision of a parent or legal guardian.

We do not knowingly collect personal information from children under the age of thirteen (13).

If we become aware that we have collected personal information from a child under 13 without legally required parental consent, we will take reasonable steps to delete that information as soon as practicable.

Parents or guardians who believe their child has provided personal information in violation of this section may contact us using the information provided below.

13. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Access your personal information.
• Correct inaccurate information.
• Request deletion of your personal information.
• Obtain a copy of certain information.
• Withdraw consent where processing is based on consent.
• Object to or restrict certain processing activities.
• Opt out of marketing communications.
• Manage cookie preferences where available.
• Decline or withdraw app tracking permission on iOS (Settings, then Privacy & Security, then Tracking).
• Opt out of the sharing of your information with advertising partners (see Sections 7 and 14).
• Disable push notifications through your device settings.

To exercise applicable privacy rights, please contact us using the contact information provided below.

We may request information necessary to verify your identity before fulfilling certain requests.

14. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws.

Subject to applicable law, these rights may include:

• The right to know the categories of personal information we collect.
• The right to request access to certain personal information.
• The right to request deletion of certain personal information.
• The right to request correction of inaccurate personal information.
• The right to know the categories of third parties with whom information is disclosed.
• The right to limit certain uses of sensitive personal information where applicable.
• The right to opt out of the sale or sharing of personal information.
• The right not to receive discriminatory treatment for exercising your privacy rights.

We do not sell personal information for monetary compensation.

We may share certain information (device identifiers, advertising identifiers, app usage, website activity, and conversion events) with advertising and analytics partners for purposes such as measuring advertising effectiveness, attribution, audience creation, remarketing, and related business purposes. Under California law, this may be considered "sharing" of personal information for cross-context behavioral advertising.

You can opt out of this sharing at any time:

• On the website: reject marketing cookies in our cookie banner, or use the "Do Not Sell or Share My Personal Information" link in the footer.
• In the app: decline tracking when the App Tracking Transparency prompt appears, or turn it off later in iOS Settings under Privacy & Security, then Tracking. This stops your advertising identifier from being shared.
• In your browser: send a Global Privacy Control signal, which we honor as an opt-out request (see Section 18).
• By email: contact us using the information provided in this Privacy Policy.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

California residents may exercise applicable rights, including through an authorized agent, by contacting us using the information provided in this Privacy Policy.

15. Additional Rights for International Users

If you reside in a jurisdiction that provides additional privacy rights, including members of the European Economic Area, the United Kingdom, Brazil, Canada, Australia, or other jurisdictions with applicable privacy laws, you may have additional rights regarding your personal information.

Where required by applicable law, we will honor valid requests concerning:

• Access.
• Correction.
• Deletion.
• Data portability.
• Restriction of processing.
• Objection to processing.
• Withdrawal of consent.

Where the General Data Protection Regulation, the UK GDPR, or Brazil's Lei Geral de Proteção de Dados applies, we rely on your consent for advertising cookies on our website and for sharing your advertising identifier in the app (Section 7); on the performance of our contract with you to provide the Services; on our legitimate interests in securing, maintaining, and improving the Services and in measuring the effectiveness of our advertising; and on legal obligations. You can withdraw consent at any time through the cookie preferences link on this page or the iOS tracking setting, without affecting the lawfulness of processing before the withdrawal.

You also have the right to lodge a complaint with your local data protection authority, including Brazil's Autoridade Nacional de Proteção de Dados (ANPD).

We will process requests in accordance with applicable legal requirements.

16. Third-Party Services

The Services rely on third-party service providers to help us operate our business.

These providers may perform services including, but not limited to:

• Cloud hosting.
• User authentication.
• Database management.
• Subscription management.
• Payment processing.
• Email delivery.
• Website hosting.
• Analytics.
• Crash reporting.
• Customer support.
• Advertising.
• Marketing.
• Push notifications.
• Infrastructure monitoring.
• Security.
• Fraud prevention.

These providers maintain their own privacy policies and may process personal information on our behalf as necessary to provide their services.

We encourage you to review the privacy policies of any third-party services you interact with through the Services.

17. Business Changes

As our business grows, Monsevais, LLC may buy, sell, merge with, acquire, reorganize, finance, or transfer portions of its business or assets.

If such a transaction occurs, personal information may be transferred as part of the transaction, subject to applicable law.

Any successor entity will continue to protect personal information in accordance with this Privacy Policy or provide any notice required by law before material changes become effective.

18. Global Privacy Control and Do Not Track

Our website honors the Global Privacy Control (GPC) signal. When your browser sends it, we treat it as a request to opt out of analytics and marketing cookies and of the sharing of your information for cross-context behavioral advertising, and our cookie banner will not ask again on that browser.

We treat a browser "Do Not Track" signal the same way, even though there is no universally accepted standard for responding to it.

These signals apply to the browser that sends them. Tracking permission in the app is controlled separately through iOS Settings (Section 7).

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, legal requirements, or business practices.

When we make material changes, we will update the "Effective Date" at the beginning of this Privacy Policy and may provide additional notice where required by applicable law.

Your continued use of the Services after an updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at:

Monsevais, LLC — Fala BJJ

Email: info@falabjj.com

We will make reasonable efforts to respond to privacy-related inquiries within the time required by applicable law.